Stakeholders and the Creation of Communication Value in Digital Contexts

Abstract

Strategic communication has increasingly been recognized as an important organizational function that contributes to value creation through stakeholder relationships and communication processes. However, existing research often focuses on organizational outcomes while giving limited attention to how stakeholders perceive and interpret communication in digital environments. This study aims to examine how stakeholder perception and interpretation contribute to the formation of communication value within digital communication contexts. This research adopts a qualitative research design using secondary data analysis. The study relies on scholarly literature related to strategic communication, stakeholder perception, and digital communication environments. Relevant academic publications were systematically reviewed and analyzed to identify patterns explaining how stakeholders interpret organizational communication. Stakeholder Theory was used as the analytical framework to guide the interpretation of how stakeholder perceptions shape communication value formation. The analysis shows that communication value emerges through stakeholder perception, interpretation, and interaction within digital communication environments rather than solely from organizational communication outputs. The study concludes that stakeholder interpretation functions as a key mechanism linking organizational communication activities with the realization of communication value. The findings contribute to the field of strategic communication by providing a clearer conceptual explanation of how stakeholder interpretation influences communication value formation in digitally mediated environments.